2020: China registers nearly 500 million e-book consumers: report

A bookstore in Zunyi City, southwest China’s Guizhou Province, April 14, 2021. /CFP

A bookstore in Zunyi City, southwest China’s Guizhou Province, April 14, 2021. /CFP

China continued to see an increase in the digital reading sector amid the COVID-19 pandemic in 2020, with the number of e-book consumers reaching 494 million with an annual growth of 5.56%, according to a report. industry on Friday.

Meanwhile, the value of the digital reading market reached 35.2 billion yuan ($5.4 billion) in the country, up 21.8 percent from a year earlier, according to the report released during of the Seventh China Conference on Digital Reading in the city of Hangzhou, eastern China.

The seventh China Digital Reading Conference opens in Hangzhou, east China’s Zhejiang Province, April 16, 2021. /CFP

The seventh China Digital Reading Conference opens in Hangzhou, east China’s Zhejiang Province, April 16, 2021. /CFP

According to the report, a growing number of Chinese are getting used to digital reading, and more are willing to pay for quality content. Among more than 20,000 respondents, each respondent read an average of 9.1 eBooks and 6.3 audiobooks, both registering an increase of around 5%. However, per capita reading of paper books stood at 6.2 publications, down 2.6 books from the previous year.

People of different age groups showed distinct reading preferences. As the report indicates, people born before the 1970s preferred books on health and fitness and post-70s liked to read books on the military and war. Fashion books appealed to post-80s, travel diaries to post-90s, while post-95s preferred comics.

Moreover, the COVID-19 outbreak and the commercialization of 5G have accelerated the transformation of reading from digitalization to smartization. New technologies, such as artificial intelligence, virtual reality and augmented reality, have expanded the coverage of digital reading in libraries and cloud bookstores. Cloud services and the Internet of Things in the field of digital reading have also entered the fast lane of development, according to the report.

(Contributed by Xinhua)


Source link

Comments are closed.