Marketing book – Bit Books http://bitbooks.com/ Tue, 09 Aug 2022 11:58:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://bitbooks.com/wp-content/uploads/2021/10/profile-120x120.png Marketing book – Bit Books http://bitbooks.com/ 32 32 Integrate publishes a book on precision on-demand marketing https://bitbooks.com/integrate-publishes-a-book-on-precision-on-demand-marketing/ Mon, 08 Aug 2022 13:57:56 +0000 https://bitbooks.com/integrate-publishes-a-book-on-precision-on-demand-marketing/ Book recognizes that accounts don’t buy; People Do and offers a new buyer-centric approach to B2B marketing Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, written by the co-founder and CEO of […]]]>

Book recognizes that accounts don’t buy; People Do and offers a new buyer-centric approach to B2B marketing

Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, written by the co-founder and CEO of ‘Integrate, Jeremy Bloom and Integrate CMO, Deb Wolf. The book offers a hands-on, hands-on approach to adopting a buyer-centric, omnichannel precision demand marketing strategy that enables marketers to find and attract ideal buyers, wherever they are. find, just when they are ready to buy.

“This fast-paced book is the one you want every marketer and business leader you work with to read,” said Leslie Alore, Global VP, Growth Marketing, Ivanti. “Brilliant in its practical simplicity, the formula presented here will leave you confident that Precision Demand Marketing is the way to achieve the nirvana of predictable revenue growth combined with a superior customer experience.”

Marketing Technology News: Edward Carroll Named New President and CEO of SG360°

Recent research indicates that the B2B buying process has become more digital and complex. McKinsey reports that more than three-quarters of buyers and sellers say they now prefer digital self-service and remote human engagement over face-to-face interactions, a sentiment that has steadily intensified even after lockdowns ended. Meanwhile, Forrester reports that the number of interactions needed to make B2B purchasing decisions jumped 58%, from 17 in 2019 to 27 in 2021, indicating a new level of attention and due diligence for shopping during the pandemic.

“Today’s B2B world has become infinitely more complex and competitive as our buyers go digital and research independently and across multiple channels,” said Jeremy Bloom, co-founder and CEO of Integrate. . “Add to that the current economic uncertainty, and it’s clear that B2B marketers can’t afford to be less than precise when it comes to connecting with their buyers and achieving their goals. “

The book discusses the five principles of Precision Demand Marketing for building a buyer-centric organization: Target, Enable, Govern, Connect, Measure, and Govern.

  • Target buyers, not just accounts, holistically, not just where they are in the buying process.
  • Activate an omnichannel experience, meet buyers wherever they are in their sometimes disjointed journeys.
  • Govern to get all available data right – a marketable database – to orchestrate marketing.
  • Connect the dots, creating a technology ecosystem that works for the buyer experience, not the marketer experience.
  • Measure to improve the buyer experience and tie those metrics to business goals and drivers.

“Precision Demand Marketing empowers marketers to operate with an agile, always-on mindset and a focused, account-based approach so they can deliver maximum ROI,” said Deb. Wolf, CMO of Integrate. “Our clients include some of the most sophisticated marketing leaders from the world’s largest B2B technology organizations, and we’re excited to present their insights and advice as they take a precision on-demand marketing approach so that their marketing efforts are successful. the market today.

Marketing Technology News: MarTech Interview with Jason Seeba, CMO at mParticle

Integrate the customers and partners presented in the book:

  • Ryan Adami, Director, Digital Acquisition, DocuSign
  • David Alexander, SVP, Global Demand Marketing and Operations, F5
  • Leslie Alore, Global Vice President, Growth Marketing, Ivanti
  • Heather Berggren, Senior Director, Strategy, Planning and Operations and CMO Chief of Staff, Cisco Secure
  • Dawn Colossi, CMO, Software AG
  • Koen De Witte, Managing Director and Founder, LeadFabric
  • Nicole Fuselier, Vice President, Revenue Marketing, Dremio
  • Patrice Greene, President and Co-Founder, Inverta
  • Matt Heinz, President, Heinz Marketing
  • Bala Kudaravalli, Senior Director, Product Management, C3 AI
  • Ben Lack, CEO, Interrupt Media
  • Carrie Palin, Senior Vice President and Chief Marketing Officer, Cisco
  • Michael Pollack, Executive Vice President, Market Innovation, HG Insights
  • Jaime Romero, Vice President, Marketing, Fortinet
  • Lena Waters, Vice President, Global Demand, DocuSign
  • Jess Weimer, SVP, Revenue Marketing, Podium
  • Jacqueline Woods, CMO, Teradata
  • Scott Vaughan, Chief Market Officer, GTM & Marketing Advisor to CXOs and Investors


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Marketing Book helps multi-site executives know where to start when building a digital marketing program and strategy. https://bitbooks.com/marketing-book-helps-multi-site-executives-know-where-to-start-when-building-a-digital-marketing-program-and-strategy/ Wed, 27 Jul 2022 09:00:00 +0000 https://bitbooks.com/marketing-book-helps-multi-site-executives-know-where-to-start-when-building-a-digital-marketing-program-and-strategy/ On the Map is available in hardcover, paperback, audio and digital Mary Cate Spiers is also available for conferences Digital Marketing Expert Shares Her Insights With Multi-Location Businesses In a world that constantly challenges businesses to find new ways to show off, get picked, and improve, I recommend reading On The Map and keeping it […]]]>

On the Map is available in hardcover, paperback, audio and digital

Mary Cate Spire

Mary Cate Spiers is also available for conferences

Digital Marketing Expert Shares Her Insights With Multi-Location Businesses

In a world that constantly challenges businesses to find new ways to show off, get picked, and improve, I recommend reading On The Map and keeping it near your desk.

— Jason Grier, EVP & COO at Reputation.com

COLUMBIA, SOUTH CAROLINA, USA, July 27, 2022 /EINPresswire.com/ — Award-winning digital marketing expert, Mary Cate Spire, launched its first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition. The goal is to help motivate multi-site businesses to look to digital marketing trends that have been successful in other industries instead of just focusing on businesses in their niche.

Drawing on her unique background in digital marketing for multi-location businesses, Mary Cate Spiers outlines the ins and outs of digital marketing and teaches readers how to:
Create goal-based strategies
Develop better brand awareness
Generate more qualified traffic
Convert leads into sales and more

“In a world that is constantly forcing businesses to find new ways to get exposed, get picked, and improve, I recommend reading On The Map and keeping it near your desk. This guide to digital marketing will give you will serve your business and your customers well and enable you and your teams to navigate some of the most complex and ever-changing business environments the world has ever seen,” says Jason Grier , EVP & COO at Reputation.com, who wrote the book’s foreword.

Spires explains, “Staying stagnant and using old ways is a recipe for irrelevant marketing. Multi-site companies should recognize this change. It is crucial for businesses to develop a strategy around digital marketing and deploy it before they are left behind. The biggest challenge is that many businesses struggle to effectively deploy a digital marketing strategy across multiple sites. »
On The Map is designed to be a guide for multi-location businesses to deploy an intentional and strategic digital marketing strategy.

On The Map is currently available on Amazon (Hardcover) $24.99 (Paperback) $14.97 (Kindle) $7.99

Contact Mary Cate Spiers on her website: www.MaryCateSpires.com

Note to media:
Mary Cate Spiers is available for interviews.

Mary Cate Spire
+1 910-797-8416
write to us here
Harley James Council
Visit us on social media:
Facebook
Twitter
LinkedIn
Other

Mary Cate announces the release of her book.



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Marketer Treosha Blue announces innovative and practical digital marketing book for small business owners https://bitbooks.com/marketer-treosha-blue-announces-innovative-and-practical-digital-marketing-book-for-small-business-owners-2/ Tue, 26 Apr 2022 21:49:02 +0000 https://bitbooks.com/marketer-treosha-blue-announces-innovative-and-practical-digital-marketing-book-for-small-business-owners-2/ Baton Rouge, LA – Treosha Blue, an accomplished digital marketer, has announced the release of a new book, “Digital Marketing for Small Business Owners”, on Amazon. The book has quickly become essential reading for small business owners looking for innovative yet practical digital marketing opportunities for their business. Treosha’s “Digital Marketing for Small Business Owners” […]]]>

Baton Rouge, LA – Treosha Blue, an accomplished digital marketer, has announced the release of a new book, “Digital Marketing for Small Business Owners”, on Amazon. The book has quickly become essential reading for small business owners looking for innovative yet practical digital marketing opportunities for their business.

Treosha’s “Digital Marketing for Small Business Owners” is built on his background as a digital marketer, including years of advanced education and real-world experience in the internet marketing space. Witnessing first-hand the challenges small business owners face when marketing their businesses, the book takes a hands-on approach to developing customer-based marketing plans, maximizing returns on investment, and utilizing the powerful SMART system. and the CREAM mindset to develop marketing objectives. and balancing marketing budgets. Additionally, the book teaches readers how to determine the appropriate amount to spend on their digital marketing and how to use the tools available, including social media marketing, content marketing, pay-per-click advertising, online marketing, and more. affiliation and video sharing, to succeed in the short term. and long term.

“Treosha really is the queen of building an online presence,” remarked one client of Treosha Blue’s digital marketing book and experience. “When I decided to start my business, she gave me some very valuable information on where to go to start growing my online presence. Without her, I would have had a harder time finding the starting point “, she added.

As few business owners have the expertise to plan and execute strategic digital marketing plans, the book is a game-changer for the space as businesses increasingly go digital to engage customers, grow their brands and increase their revenue. “Digital Marketing for Small Business Owners” is making waves to fill knowledge gaps, help professionals learn how to leverage digital marketing tools for their business, and solve common problems. Plus, it provides valuable guidance for deciding when to hire a freelancer or agency to help develop and manage marketing strategies.

“Digital Marketing for Small Business Owners” by Treosha Blue features tips and actionable steps any business owner can take to create an online presence for their business. To learn more, please visit DigitalMarketingBooks4SMBOwners.comor find the book today on Amazon.

About the Author

Treosha Blue is an accomplished digital marketer with years of advanced education and real-world experience in the internet marketing space. She has years of experience helping small business owners develop digital marketing plans. Treosha holds a social media certification from Louisiana State University, a digital marketing nano degree from Udacity, and a content marketing certification from Hubspot.

Media Contact
Company Name: True Blue Collaborations, LLC
Contact person: Treosha Blue
E-mail: Send an email
Address:13741 Court of Gentilly
City: Red Stick
State: Louisiana
Country: United States
Website: www.digitalmarketingbook4smbowners.com


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Marketer Treosha Blue announces innovative and practical digital marketing book for small business owners https://bitbooks.com/marketer-treosha-blue-announces-innovative-and-practical-digital-marketing-book-for-small-business-owners/ Tue, 26 Apr 2022 21:45:52 +0000 https://bitbooks.com/marketer-treosha-blue-announces-innovative-and-practical-digital-marketing-book-for-small-business-owners/ Baton Rouge, LA – Treosha Blue, an accomplished digital marketer, has announced the release of a new book, “Digital Marketing for Small Business Owners”, on Amazon. The book has quickly become essential reading for small business owners looking for innovative yet practical digital marketing opportunities for their business. Treosha’s “Digital Marketing for Small Business Owners” […]]]>

Baton Rouge, LA – Treosha Blue, an accomplished digital marketer, has announced the release of a new book, “Digital Marketing for Small Business Owners”, on Amazon. The book has quickly become essential reading for small business owners looking for innovative yet practical digital marketing opportunities for their business.

Treosha’s “Digital Marketing for Small Business Owners” is built on his background as a digital marketer, including years of advanced education and real-world experience in the internet marketing space. Witnessing first-hand the challenges small business owners face when marketing their businesses, the book takes a hands-on approach to developing customer-based marketing plans, maximizing returns on investment, and utilizing the powerful SMART system. and the CREAM mindset to develop marketing objectives. and balancing marketing budgets. Additionally, the book teaches readers how to determine the appropriate amount to spend on their digital marketing and how to use the tools available, including social media marketing, content marketing, pay-per-click advertising, online marketing, and more. affiliation and video sharing, to succeed in the short term. and long term.

“Treosha is truly the queen of building an online presence,” remarked one client of Treosha Blue’s digital marketing book and experience. “When I decided to start my business, she gave me some very valuable information on where to go to start growing my online presence. Without her, I would have had a harder time finding the starting point “, she added.

As few business owners have the expertise to plan and execute strategic digital marketing plans, the book is a game-changer for the space as businesses increasingly go digital to engage customers, grow their brands and increase their revenue. “Digital Marketing for Small Business Owners” is making waves to fill knowledge gaps, help professionals learn how to leverage digital marketing tools for their business, and solve common problems. Plus, it provides valuable guidance for deciding when to hire a freelancer or agency to help develop and manage marketing strategies.

“Digital Marketing for Small Business Owners” by Treosha Blue features tips and actionable steps any business owner can take to create an online presence for their business. To learn more, please visit DigitalMarketingBooks4SMBOwners.comor find the book today on Amazon.

About the Author

Treosha Blue is an accomplished digital marketer with years of advanced education and real-world experience in the internet marketing space. She has years of experience helping small business owners develop digital marketing plans. Treosha holds a social media certification from Louisiana State University, a digital marketing nano degree from Udacity, and a content marketing certification from Hubspot.

Media Contact
Company Name: True Blue Collaborations, LLC
Contact person: Treosha Blue
E-mail: Send an email
Address:13741 Court of Gentilly
City: Red Stick
State: Louisiana
Country: United States
Website: www.digitalmarketingbook4smbowners.com


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John Thome publishes a book on marketing https://bitbooks.com/john-thome-publishes-a-book-on-marketing/ Tue, 08 Mar 2022 08:00:00 +0000 https://bitbooks.com/john-thome-publishes-a-book-on-marketing/ John Thome, who spent over 30 years working in the packaging converting and printing industry at Graymills and Pro Mark Technologies/BST ​​International/BST eltromat, has written and published a book on sales and marketing. “Marketing with Exceptional Results: 50 Lessons on How to Excel in Business-to-Business Marketing” was edited by Yolanda Simonsis and is available now […]]]>
John Thome, who spent over 30 years working in the packaging converting and printing industry at Graymills and Pro Mark Technologies/BST ​​International/BST eltromat, has written and published a book on sales and marketing. “Marketing with Exceptional Results: 50 Lessons on How to Excel in Business-to-Business Marketing” was edited by Yolanda Simonsis and is available now on Amazon worldwide. The book is dedicated to Norm and Jean Provan, and to Jerry and Linda Shields, for whom the author worked for many years.

The book traces – among many other topics – the development of print inspection systems for packaging printing applications from approximately 1992 to 2015 and
provides great insight and behind-the-scenes insight into the development, marketing, and sales of these products. During his career, John Thome was a globally recognized expert in print inspection and spoke on the subject throughout North, Central and South America, Australia, India and Europe. .

The book has been described as “a biographical, fly-on-the-wall account that is entertaining from cover to cover”. According to the publisher, here is what sets this book apart:

• Everything is in color as the book contains hundreds of illustrations and photos that bring each topic to life and help illustrate 50 lessons.
• It contains only real activities that have been used and real products that have been sold and marketed in more than 70 countries around the world.
• Throughout, you’ll find the author’s formulas for success – what the publisher calls his “trade secrets”.
• Each chapter is filled with example after example of real-life marketing strategies and tactics used, and how and why they did or didn’t work.
• Each chapter also contains many references to marketing techniques that should NOT be used – ever – and why, such as posting all your materials on your website.

Simonsis comments, “John Thome’s romance with marketing is no secret love affair. As a veteran marketing expert with over 40 years of experience, John shares his real-life experiences, leaving no stone unturned to drive home the point. He unabashedly shares his blunders and stellar triumphs in a direct, concise, candid, and illustrative manner with real-world examples that inspire the novice marketing student to become another evangelist. Sometimes I felt like the proverbial fly on the wall, learning all of John’s marketing secrets for success. Marketing with results is an entertaining and equally compelling testament to the power of real-life lessons.′′


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An essential advertising and marketing book https://bitbooks.com/an-essential-advertising-and-marketing-book-2/ Mon, 14 Feb 2022 08:00:00 +0000 https://bitbooks.com/an-essential-advertising-and-marketing-book-2/ Mumbai: Political advertising and marketing case studies might be a bit boring for many. But once you pick up ‘Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY‘ by Jayshree M Sundar and start flipping through its pages, you won’t be able to put it down. Written in the style of a […]]]>

Mumbai: Political advertising and marketing case studies might be a bit boring for many. But once you pick up ‘Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY‘ by Jayshree M Sundar and start flipping through its pages, you won’t be able to put it down. Written in the style of a diary and a fast-paced personal narrative, it leaves you thirsty for more and barely feels like reading. The pages go by so fast, and before you know it, you’re at the end of the book, much richer in your understanding of what politicians think, how ad agency executives can interact with them and what it takes to craft a winning election strategy and brand campaign.

Jayshree should know. The advertising executive was heading the Delhi office of Leo Burnett India (formerly Chaitra Advertising founded by Walter Saldanha) when she got a call from the office of top Congress leader (I) Salman Khurshid. The voice on the other end informed her that her agency was in the running to help Congress (I) as it sought to make a comeback during the 2004 roundups at the Center. The party had been out of power for more than a decade and a fierce opposition, the BJP, was up to the task, with mainstream media expecting it to win again by a landslide margin.

Some of us may remember Saatchi & Saatchi’s savage ‘Labour is not working’ campaign that brought Margaret Thatcher’s Conservatives to power in 1979. Jayshree and his team took a similar approach, working against impossible deadlines for a client who had no idea what political marketing direction he needed to take. What made it even more difficult was that the BJP looked smug as hell, spending top dollar on ads all over the country talking about how India was shining.

The Congressional (I) mandarins provided no briefs and they had limited budgets. Jayshree and his team needed to come up with the communication that would position Congress (I) correctly while exposing the failings of the outgoing BJP government. Agency leaders had to work and communicate with political heavyweights like Sonia Gandhi, Salman Khurshid, Ambika Soni, Jairam Ramesh, Ahmed Patel, Rahul and Priyanka Gandhi, Motilal Vora – people who demanded a lot of respect and that they had only seen on TV.

Through the book, you’ll find out how she and the agency’s creatives pivoted to getting quick answers through cheap and cheerful primary and secondary research. That and the fact that he approached the mission as a regular brand campaign helped him deliver a pitch presentation that was bought by senior Congressional leaders (I) steeped in the old ways of working. The response to the BJP’s India Shining slogan was “Aam aadmi ko kya mila?” “Congress Ka Haath aam aadmi ke Saath” and was aimed at the heartland of India, versus the former which was more focused on the urban Indian. The black and white visuals featured farmers, unemployed youth, middle class and children, women against the well-dressed urban Indians of the BJP.

The book details how the agency developed the four phases of the campaign, the steps it took to maintain the utmost secrecy during the creation of the campaign, and later when the ads and TVCs were released. in publications and TV channels in different languages ​​across the country.

Jayshree’s effort isn’t just a matter of words; she sprinkled the book with publicity illustrations that were published in the newspapers during the various phases of the campaign.

The communication and marketing strategy of Leo Burnett’s team worked well if you remember. Despite the BJP’s biggest advertising war chest, it and its allies only managed to retain 185 seats (1999 had 298). Congress (I), however, celebrated by winning 145 seats individually (compared to 112 seats in 1999) and 220 seats (compared to 135 in 1999) with its allies. He of course came to power, and the rest, they say, is history.

“Remember 2004” is essential reading for students and practitioners of marketing and advertising as well as those in the political ranks, since there is very little literature available on political advertising. It is rich in detail of learnings the agency had while working on the Congressional campaign (I). Be sure to take a copy.

(Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY – Jayshree M Sundar, pp284, editor Vitasta Publishing, Rs 495)

You can also buy it on Amazon by clicking on this link: https://www.amazon.in/-/hi/Jayshree-M-Sundar/dp/9390961289


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An essential advertising and marketing book https://bitbooks.com/an-essential-advertising-and-marketing-book/ Mon, 14 Feb 2022 03:28:17 +0000 https://bitbooks.com/an-essential-advertising-and-marketing-book/ Mumbai: Political advertising and marketing case studies might be a bit boring for many. But once you pick up ‘Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY‘ by Jayshree M Sundar and start flipping through its pages, you can’t put it down. Written in the style of a diary and a […]]]>

Mumbai: Political advertising and marketing case studies might be a bit boring for many. But once you pick up ‘Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY‘ by Jayshree M Sundar and start flipping through its pages, you can’t put it down. Written in the style of a diary and a fast-paced personal narrative, it leaves you thirsty for more and barely feels like reading. The pages go by so fast, and before you know it, you’re at the end of the book, much richer in your understanding of what politicians think, how ad agency executives can interact with them and what it takes to craft a winning election strategy and brand campaign.

Jayshree should know. The advertising executive was heading the Delhi office of Leo Burnett India (formerly Chaitra Advertising founded by Walter Saldanha) when she got a call from the office of top Congress leader (I) Salman Khurshid. The voice on the other end informed her that her agency was in the running to help Congress (I) as it sought to make a comeback during the 2004 roundups at the Center. The party had been out of power for more than a decade and a fierce opposition, the BJP, was up to the task, with mainstream media expecting it to win again by a landslide margin.

Some of us may remember Saatchi & Saatchi’s savage ‘Labour is not working’ campaign that brought Margaret Thatcher’s Conservatives to power in 1979. Jayshree and his team took a similar approach, working against impossible deadlines for a client who had no idea what political marketing direction he needed to take. What made it even more difficult was that the BJP looked smug as hell, spending top dollar on ads all over the country talking about how India was shining.

The Congressional (I) mandarins provided no briefs and they had limited budgets. Jayshree and his team needed to come up with the communication that would position Congress (I) correctly while exposing the failings of the outgoing BJP government. Agency leaders had to work and communicate with political heavyweights like Sonia Gandhi, Salman Khurshid, Ambika Soni, Jairam Ramesh, Ahmed Patel, Rahul and Priyanka Gandhi, Motilal Vora – people who demanded a lot of respect and that they had only seen on TV.

Through the book, you learn how she and the agency’s creatives pivoted to getting quick answers through cheap and cheerful primary and secondary research. That and the fact that he approached the mission as a regular brand campaign helped him deliver a pitch presentation that was bought by senior Congressional leaders (I) steeped in the old ways of working. The response to the BJP’s India Shining slogan was “Aam aadmi ko kya mila?” “Congress Ka Haath aam aadmi ke Saath” and was aimed at the heartland of India, versus the former which was more focused on the urban Indian. The black and white visuals featured farmers, unemployed youth, middle class and children, women against the well-dressed urban Indians of the BJP.

The book details how the agency developed the four phases of the campaign, the steps it took to maintain the utmost secrecy during the creation of the campaign, and later when the ads and TVCs were released. in publications and TV channels in different languages ​​across the country.

Jayshree’s effort isn’t just a matter of words; she sprinkled the book with publicity illustrations that ran in the newspapers during the different phases of the campaign.

The communication and marketing strategy of Leo Burnett’s team worked well if you remember. Despite the BJP’s biggest advertising war chest, it and its allies only managed to retain 185 seats (1999 had 298). Congress (I), however, celebrated by winning 145 seats individually (compared to 112 seats in 1999) and 220 seats (compared to 135 in 1999) with its allies. He of course came to power, and the rest, they say, is history.

“Remember 2004” is essential reading for students and practitioners of marketing and advertising as well as those in the political ranks, since there is very little literature available on political advertising. It is rich in detail about the agency’s learnings from working on the Congressional campaign (I). Be sure to take a copy.

(Don’t Forget 2004 – The Publicity Secrets of an Impossible ELECTORAL VICTORY – Jayshree M Sundar, pp284, editor Vitasta Publishing, Rs 495)

You can also buy it on Amazon by clicking on this link: https://www.amazon.in/-/hi/Jayshree-M-Sundar/dp/9390961289


Source link

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Marketing Book Helps Leaders Create a Digital Marketing Program https://bitbooks.com/marketing-book-helps-leaders-create-a-digital-marketing-program/ Thu, 03 Feb 2022 19:09:30 +0000 https://bitbooks.com/marketing-book-helps-leaders-create-a-digital-marketing-program/ Through mikem@thecolumbiastar.com | to February 03, 2022 Contributed by Mary Cate Spiers Mary Cate Spiers, award-winning Columbia-based digital marketing expert, launches her first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition. The goal is to help motivate multi-site businesses to look to digital […]]]>

mikem@thecolumbiastar.com

Mary Cate Spiers, award-winning Columbia-based digital marketing expert, launches her first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition. The goal is to help motivate multi-site businesses to look to digital marketing trends that have been successful in other industries instead of just focusing on businesses in their niche.

Drawing on his unique background in digital marketing for multi-location businesses, Spires outlines the ins and outs of digital marketing and teaches readers how to:

• Create goal-based strategies

• Develop better brand awareness

• Generate more qualified traffic

• Convert leads into sales and more

“In a world that is constantly forcing businesses to find new ways to get exposed, get picked, and improve, I recommend reading On The Map and keeping it near your desk. This guide to digital marketing will give you will benefit both your business and your customers and enable you and your teams to navigate some of the most complex and ever-changing business environments the world has ever seen,” says Jason Grier , TEUs and CXOs at Reputation.comwho wrote the preface to the book.

Mary Cate Spire

Mary Cate Spire

Spires explains, “Staying stagnant and using old ways is a recipe for irrelevant marketing. Multi-site companies should recognize this change. It is crucial for businesses to develop a strategy around digital marketing and deploy it before they are left behind. The biggest challenge is that many businesses struggle to effectively deploy a digital marketing strategy across multiple sites. »

On The Map is designed to be a guide for multi-location businesses to deploy an intentional and strategic digital marketing strategy.

On the Map is currently available on Amazon.


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Unprecedented rise in new businesses leads to unique DIY marketing book https://bitbooks.com/unprecedented-rise-in-new-businesses-leads-to-unique-diy-marketing-book-2/ Fri, 14 Jan 2022 13:44:00 +0000 https://bitbooks.com/unprecedented-rise-in-new-businesses-leads-to-unique-diy-marketing-book-2/ “Ready-to-use marketing”, just released on Amazon WESTLAKE VILLAGE, CA., January 14, 2022 /PRNewswire/ — Lori Berson, Director of BersonDeanStevens, Inc., a strategic marketing agency specializing in revenue-generating solutions and marketing technologies, today announced the release of its new book, Out-of-the-box marketing – Tactics and patterns for business owners, professionals and independent contractors. Berson explains, “The […]]]>

“Ready-to-use marketing”, just released on Amazon

WESTLAKE VILLAGE, CA., January 14, 2022 /PRNewswire/ — Lori Berson, Director of BersonDeanStevens, Inc., a strategic marketing agency specializing in revenue-generating solutions and marketing technologies, today announced the release of its new book, Out-of-the-box marketing – Tactics and patterns for business owners, professionals and independent contractors.

Berson explains, “The book takes the guesswork out of marketing. It’s an easy-to-use resource with over 70 customizable email templates and video scripts, step-by-step instructions for using proven and effective marketing tactics. , plus over 400 technology resources – all at an affordable, if not free, price.”

Co-author Evon Rosen, with over 25 years of senior and executive marketing experience, and currently a consultant in marketing strategy, branding, and content ideation and development, said, “The idea for the book was born out of COVID-19.”

Rosen continued, “COVID has made it extremely difficult for many small businesses and professionals. With owners trying to get back on their feet and record numbers of people quitting their jobs and starting their own businesses, this book will help them recover. of the pandemic in With this book, there is no need to hire marketing expertise, have a marketing team, or have a big marketing budget.

Out-of-the-box marketing meets an unmet need. It is the essential guide for any businessman to market his products or services quickly, easily and at a lower cost.

Contact: Lori Berson
BersonDeanStevens, Inc.
877.447.0134
327602@email4pr.com
Calendar

BersonDeanStevens, Inc. is a strategic marketing, demand generation and sales enablement agency that helps businesses generate, nurture and convert leads into revenue. Our unique approach combines strategic expertise, fresh ideas, creative flair, research and a deep understanding of marketing technology to drive measurable results at every stage of the client lifecycle. We ring your phone, knock products off the shelves, connect with your customers, and build lasting relationships that drive your success. For more information, visit www.bersondeanstevens.com.

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Unprecedented rise in new businesses leads to unique DIY marketing book https://bitbooks.com/unprecedented-rise-in-new-businesses-leads-to-unique-diy-marketing-book/ Fri, 14 Jan 2022 13:44:00 +0000 https://bitbooks.com/unprecedented-rise-in-new-businesses-leads-to-unique-diy-marketing-book/ WESTLAKE VILLAGE, CA., January 14, 2022 /PRNewswire/ — Lori Berson, Director of BersonDeanStevens, Inc., a strategic marketing agency specializing in revenue-generating solutions and marketing technologies, today announced the release of its new book, Out-of-the-box marketing – Tactics and patterns for business owners, professionals and independent contractors. Out-of-the-box marketing for business owners, professionals, and independent contractors […]]]>

WESTLAKE VILLAGE, CA., January 14, 2022 /PRNewswire/ — Lori Berson, Director of BersonDeanStevens, Inc., a strategic marketing agency specializing in revenue-generating solutions and marketing technologies, today announced the release of its new book, Out-of-the-box marketing – Tactics and patterns for business owners, professionals and independent contractors.

Berson explains, “The book takes the guesswork out of marketing. It’s an easy-to-use resource with over 70 customizable email templates and video scripts, step-by-step instructions for using proven and effective marketing tactics. , plus over 400 technology resources – all at an affordable, if not free, price.”

Co-author Evon Rosen, with over 25 years of senior and executive marketing experience, and currently a consultant in marketing strategy, branding, and content ideation and development, said, “The idea for the book was born out of COVID-19.”

Rosen continued, “COVID has made it extremely difficult for many small businesses and professionals. With owners trying to get back on their feet and record numbers of people quitting their jobs and starting their own businesses, this book will help them recover. of the pandemic in With this book, there is no need to hire marketing expertise, have a marketing team, or have a big marketing budget.

Out-of-the-box marketing meets an unmet need. It is the essential guide for any businessman to market his products or services quickly, easily and at a lower cost.

Contact: Lori Berson
BersonDeanStevens, Inc.
877.447.0134
[email protected]
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BersonDeanStevens, Inc. is a strategic marketing, demand generation and sales enablement agency that helps businesses generate, nurture and convert leads into revenue. Our unique approach combines strategic expertise, fresh ideas, creative flair, research and a deep understanding of marketing technology to drive measurable results at every stage of the client lifecycle. We ring your phone, knock products off the shelves, connect with your customers, and build lasting relationships that drive your success. For more information, visit www.bersondeanstevens.com.

SOURCEBersonDeanStevens, Inc


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