Marketing book – Bit Books http://bitbooks.com/ Tue, 02 Nov 2021 12:04:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://bitbooks.com/wp-content/uploads/2021/10/profile-120x120.png Marketing book – Bit Books http://bitbooks.com/ 32 32 Data-Driven Marketing Book Receives National Recognition https://bitbooks.com/data-driven-marketing-book-receives-national-recognition/ https://bitbooks.com/data-driven-marketing-book-receives-national-recognition/#respond Tue, 02 Nov 2021 08:16:00 +0000 https://bitbooks.com/data-driven-marketing-book-receives-national-recognition/ Award-winning author Jon Hinderliter offers readers a methodically researched guide to data-driven marketing in his 2021 Big Book St. Louis, Mo – The NYC Big Book Award recognized The Death of Content as King: How a Data Democracy Has Revolutionized Marketing in the social media category as the winner. Jon Hinderliter’s debut book analyzes a […]]]>

Award-winning author Jon Hinderliter offers readers a methodically researched guide to data-driven marketing in his 2021 Big Book

St. Louis, Mo – The NYC Big Book Award recognized The Death of Content as King: How a Data Democracy Has Revolutionized Marketing in the social media category as the winner.

Jon Hinderliter’s debut book analyzes a one-of-a-kind paradigm shift that has taken place in marketing, communications, and media as a result of the content marketing collapse. The Death of Content as King is a methodically researched guide that helps businesses and organizations embrace data as the voice and consumer vote in this new era of data-driven marketing.

The Death of Content as King also won the 2021 Pinnacle Achievement Award for Best Book for Marketing, the 15th National Indie Excellence Award for Marketing & Public Relations, the 2021 International Impact Book Award for Marketing and a 2021 Literary Titan Gold Book Award. The book has been featured in national marketing magazines, conferences, and podcasts.

NYC Big Book Award winners are judged by professionals from various aspects of the book industry, such as publishers, writers, editors, book cover designers, and editors. This year’s book awards presented record levels of quality and diversity. Prize winners are selected on the basis of their overall excellence. The NYC Big Book Award received book submissions from around the world, including submissions from journalists, established authors, the press small and large, as well as first-time freelance authors. “We are delighted to showcase the books of these authors, recognize their excellence and share their accomplishments. Said the patron of the prize Gabrielle Olczak.

PRAISE OF MARKETING PROFESSIONALS

“The Death of Content as King is a must read for anyone working in marketing or business. Jon weaves his experiences into the book, making it an easy read to understand. You will undoubtedly finish this book. with a greater appreciation of the complexity the wild world of marketing has become. ” – Elizabeth Tucker, co-founder of the novel, co-founder of Alive magazine

“Jon’s book immediately caught the attention of our Editorial Board because it challenged the ‘Content is King’ theory that has been circulating for years in marketing media. The book turned out to be one of the best books we’ve seen in years. – Cindy Woods, CMO Team President / CEO

“Jon puts together a well-written primer on how marketing effectiveness is no longer determined by content, but by data. It portrays a clear vision of the history of this change and of the power of analytics today. This well documented and thoughtful work is as described! – Carol C. Van Den Hende, Head of Digital Acceleration, Mars Inc. strategist and award-winning author AU REVOIR, ORCHID

The Death of Content as King: How a Data Democracy Revolutionized Marketing is available where books are sold.

Tactic 16 LLC
15954 Jackson Pkwy, Set B
Monument, CO 80132
cschafer@tactical16.com

Tactical 16 Publishing is a veteran-owned and operated publishing company dedicated to the service of active, inactive and retired authors of the United States Armed Forces, as well as their families, military-affiliated writers, and premier stakeholders.

This version was posted on openPR.


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Jared VanderMeer’s Best-Selling Non-Fiction Marketing Book, If You Sell You Lose https://bitbooks.com/jared-vandermeers-best-selling-non-fiction-marketing-book-if-you-sell-you-lose/ https://bitbooks.com/jared-vandermeers-best-selling-non-fiction-marketing-book-if-you-sell-you-lose/#respond Fri, 03 Sep 2021 07:00:00 +0000 https://bitbooks.com/jared-vandermeers-best-selling-non-fiction-marketing-book-if-you-sell-you-lose/ If You Sell You Lose – A Modern Marketing Handbook A book that changes the way you look at your marketing strategy. Value will always equal value, something that will never change in your marketing mindset. – Jared VanderMeer VICTORIA, BC, CANADA, September 3, 2021 /EINPresswire.com/ – Last fall, marketing expert and first author Jared […]]]>

If You Sell You Lose – A Modern Marketing Handbook

A book that changes the way you look at your marketing strategy.

Value will always equal value, something that will never change in your marketing mindset.

– Jared VanderMeer

VICTORIA, BC, CANADA, September 3, 2021 /EINPresswire.com/ – Last fall, marketing expert and first author Jared vandermeer published his non-fiction marketing book, If you sell you lose. The book has been published with excellent reviews and initial sales and is available for purchase on Amazon as a paperback for $ 19.95 (CAD). A hardcover version of the book is now available on the official JV website.

The book is a significant addition to Jared’s marketing content database, which includes the Talk to JV podcast, a series of educational marketing videos, and the JV blog. Throughout her original content is her unique personal philosophy on marketing, which has helped many businesses of all sizes and in all industries shape their marketing strategies and create long-term value for their brands.

About the book

If you sell, you lose taking an unconventional approach to marketing and sales strategies. JV examines how brands have missed out on incredible growth opportunities by focusing on aspects of marketing that are outdated. The rapid pace of development of marketing tools has led brands and businesses to fall behind faster than ever. JV’s book offers a comprehensive strategy for marketing in the digital age.

The book explains why focusing on value rather than sales, people on products and stories on features earns brands more fans, followers and views. Using easily recognizable examples from brands around the world, Jared explains why some brands survived the first decades of the digital age and why others failed.

About Jared Vandermeer

Jared VanderMeer (JV) is a digital marketer, speaker, Canadian content creator and entrepreneur. He is also the creative muse and pioneering spirit behind Magnolias Consulting Group in Canada. From podcasting and videos to blogs and books, Jared is dedicated to raising awareness of the importance of value-based marketing in our modern digital age. Find him on his favorite Youtube platform, with Youtube video marketing tips published weekly.

Jared vandermeer
Magnolias Group Inc.
+1 780-680-4884
write us here
Visit us on social networks:
Facebook
Twitter
LinkedIn

If you sell you lose



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SkillPath to distribute Chris N Cheetham-West’s digital marketing book https://bitbooks.com/skillpath-to-distribute-chris-n-cheetham-wests-digital-marketing-book/ https://bitbooks.com/skillpath-to-distribute-chris-n-cheetham-wests-digital-marketing-book/#respond Fri, 27 Aug 2021 07:00:00 +0000 https://bitbooks.com/skillpath-to-distribute-chris-n-cheetham-wests-digital-marketing-book/ Chris N. Cheetham-West, international speaker, author and president of LR Training Solutions, today announced that his book, Digital Marketing for Results: How to Focus on What Matters, will be distributed at SkillPath events. SkillPath has been a leader in learning and development since 1989. The company provides professionals around the world with strategic and innovative […]]]>

Chris N. Cheetham-West, international speaker, author and president of LR Training Solutions, today announced that his book, Digital Marketing for Results: How to Focus on What Matters, will be distributed at SkillPath events.

SkillPath has been a leader in learning and development since 1989. The company provides professionals around the world with strategic and innovative training solutions. SkillPath organizes 16,000 events annually and will promote Digital marketing for results at marketing and editorial events.

West, a former chief marketing officer and key product strategist for Google, was voted one of the Top 50 Black Entrepreneurs in 2020. He has been a keynote speaker at events in 48 states as well as Canada, France and Germany. Digital marketing for results was named one of the best digital marketing books by BookAuthority.

With Digital marketing for results, West has made the overwhelming task of getting into digital marketing easier. West helps organizations determine the steps necessary to achieve the best results in the digital marketing landscape by outlining what is important in a digital marketing strategy. Digital marketing for results delves deep into promoting engagement with the right audiences and using tools like Google Analytics to optimize digital marketing strategies.

“I would like to thank SkillPath for choosing to offer Digital marketing for results to participants in their events. I am always happy when value is found in the resource and am grateful for the opportunity to share tips for increasing digital marketing success, ”said West.

About the book-

With the many options available to market your organization, you might be wondering which one to choose or what would generate the most results among all of these different options. Social media, analytics, SEO, online advertising and more all play a crucial role in driving results. This book will cover several new ideas that many brands and teams are using to get the most out of online platforms. It’s easy to get overwhelmed by the number of channels at our disposal. Timing and staying on top of what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization.

About Chris

Chris N. Cheetham-West, MBA is an international speaker, author and founder of LR Training Solutions. Previously, he held a position at Google where he managed the area of ​​key product marketing.

Not only has his career taken him to 48 states, he has also made presentations to teams in Germany, Canada and France. Chris helps teams save time and focus on what really matters, using the latest tools to collaborate online. He received the Nido Quebain scholarship from the National Speakers Association for his MBA.

It helps organizations grow online using the latest strategies. Chris has worked with teams from global brands such as: Government of Canada, Mercedes-Benz, Canon and other companies. His company recently received a grant from the Comcast Rise Investment Fund. He is a speaker who always shares a wealth of actionable ideas that leaders can immediately use to make a difference in their team’s success.


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Latinx Legal Marketing Book Reaches Amazon’s # 1 New Release, Sparks Press Buzz https://bitbooks.com/latinx-legal-marketing-book-reaches-amazons-1-new-release-sparks-press-buzz/ https://bitbooks.com/latinx-legal-marketing-book-reaches-amazons-1-new-release-sparks-press-buzz/#respond Tue, 27 Jul 2021 07:00:00 +0000 https://bitbooks.com/latinx-legal-marketing-book-reaches-amazons-1-new-release-sparks-press-buzz/ AUSTIN, Texas, July 27, 2021 / PRNewswire / – After being published just over two weeks ago, “Beyond Se Habla Español: How Avocados Are Entering the Hispanic Market”, written by the founders of Nanato Media, Natalie Fragkouli and Liel levy, quickly became an Amazon bestseller in the Law Firm Marketing & Advertising and Client Relations […]]]>

AUSTIN, Texas, July 27, 2021 / PRNewswire / – After being published just over two weeks ago, “Beyond Se Habla Español: How Avocados Are Entering the Hispanic Market”, written by the founders of Nanato Media, Natalie Fragkouli and Liel levy, quickly became an Amazon bestseller in the Law Firm Marketing & Advertising and Client Relations categories.

The book is primarily intended for lawyers whose clientele is largely individual consumers; examples include personal injury, workers’ compensation, bankruptcy, immigration, family law, criminal practices and others. Nanato Media, the author’s marketing agency, is headquartered in Austin and focuses on helping law firms that focus on the growing Hispanic-American market.

Since its publication, several media outlets have already featured authors Fragkouli and Levy discussing their book and the importance of the growing Hispanic community to law firms. Such an article published by the Daily business review is titled “Reaching Hispanic Customers: Why Digital-Forward is the Smart Strategy for Business”. In the article, Fragkouli and Levy highlight the importance for companies to use the right marketing channels to connect with the Hispanic community, the fastest growing demographic in the United States.

The reception on the online platforms has also been excellent for the book. At the time of publication, “Beyond Se Habla Español” has a 100% 5-star rating on Amazon. Stéphanie, an American reader, titled her review A must read for legal marketers in 2021.

Fragkouli and Levy were also featured on Law360, once again discussing the importance of marketing to Hispanic audiences and the complexity of doing it effectively. “We are delighted with the reception the book has received so far, and are pleased to see individuals and publications recognize the importance of the Hispanic American population,” said Levy. “So many companies totally ignore the Hispanic market or make so many mistakes that their efforts are wasted; we hope that with our book we can change the paradigm and in doing so benefit both the Hispanic community and the companies that serve them.; it really is a win-win. “

“Beyond Se Habla Español” was released on July 13. It is available from all major booksellers, including Amazon and Barnes & Noble.

About the Authors and Nanato Media

Nathalie Fragkouli is an MBA with over 10 years of experience serving companies that need help in marketing to the Hispanic American population. Liel levy grew up working in a family business that has grown into one of the nation’s leading Hispanic legal brands. Together, Fragkouli and Levy co-founded Nanato Media with the goal of helping law firms run relevant expert campaigns targeting local Hispanic markets.

Media contact: Liel levy[email protected] – 512 813 0087

Related images

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Beyond Se Habla Español n ° 1 Amazon Bestseller
Top 10 Best Selling Books in Amazon Law Firm Marketing and Advertising Category

SOURCE Nanato Media


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Rajasthan Raj Bhawan distances himself: “No role in the marketing book business” https://bitbooks.com/rajasthan-raj-bhawan-distances-himself-no-role-in-the-marketing-book-business/ https://bitbooks.com/rajasthan-raj-bhawan-distances-himself-no-role-in-the-marketing-book-business/#respond Mon, 05 Jul 2021 07:00:00 +0000 https://bitbooks.com/rajasthan-raj-bhawan-distances-himself-no-role-in-the-marketing-book-business/ Raj Bhawan distanced himself on Sunday from the question of Rajasthan’s vice-chancellors going for the launch of the governor’s biography and returning with boxes of his copies and an invoice. A statement on the official Raj Bhawan Twitter account on Sunday said that “some news has been circulating regarding the marketing of the book Kalraj […]]]>

Raj Bhawan distanced himself on Sunday from the question of Rajasthan’s vice-chancellors going for the launch of the governor’s biography and returning with boxes of his copies and an invoice.

A statement on the official Raj Bhawan Twitter account on Sunday said that “some news has been circulating regarding the marketing of the book Kalraj Mishra – Nimitt Maatra Hoon Main, which was released to Raj Bhawan on July 1”.

“This is mainly personal information between the IIME publisher, the research institute and the buyer. The publisher had published the book and had requested permission to publish it in the Raj Bhawan, which he was granted. The Raj Bhawan has no role, no affiliation of any kind in the commercial activities of marketing the book, ”the statement said.

The Indian Express reported on Sunday that after the launch of a biography of Governor Kalraj Mishra on the occasion of his 80th birthday on July 1, the vice chancellors of the 27 state universities of Rajasthan met him and then headed for their official vehicles. Two boxes of books, with an invoice for

Rs 68,383 for 19 copies of the Governor’s biography in hardcover coffee table format, while an additional copy of the biography was free.

Raj Bhawan officials said Raj Bhawan was “just” a place and that the invitations to dignitaries, such as Chief Minister Ashok Gehlot and others, were sent by the International Institute of Management and Entrepreneurship (IIME), Jaipur.

A vice chancellor said: “So how did the books get into Raj Bhawan and later into every vehicle of a VC?” The VC said that if, unbeknownst to Raj Bhawan, “boxes of a book can get into VC vehicles, then the safety of Raj Bhawan and the VCs is greatly compromised.”

Chief Congressional Whip Mahesh Joshi said: “The office of governor is a constitutional office and commands immense respect. I don’t know why this controversy arose, but if there is controversy, then I think the governor will clear the air. “


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This is the # 1 book on Social Media Marketing for Restaurants. https://bitbooks.com/this-is-the-1-book-on-social-media-marketing-for-restaurants/ https://bitbooks.com/this-is-the-1-book-on-social-media-marketing-for-restaurants/#respond Fri, 02 Jul 2021 07:00:00 +0000 https://bitbooks.com/this-is-the-1-book-on-social-media-marketing-for-restaurants/ Social media marketing has become one of the most important tools when building a new restaurant from scratch. Whether you are a white tablecloth restaurant or a burger and fries restaurant, taking advantage of the internet is one of the most important things in driving traffic to your business. I recently bumped into Brendan Cox’s […]]]>

Social media marketing has become one of the most important tools when building a new restaurant from scratch. Whether you are a white tablecloth restaurant or a burger and fries restaurant, taking advantage of the internet is one of the most important things in driving traffic to your business.

I recently bumped into Brendan Cox’s ‘365 Days of Restaurant Social Media Posts: The Ultimate Guide to Restaurant Social Media Marketing.’ Not only does this book provide a year of unique content ideas, it also includes strategic explanations as to why these specific pieces of content are beneficial.

So many restaurants create an Instagram or Facebook profile but don’t know where to go from there. This book guides you every day of the year, giving you idea after idea until you become a social media expert yourself.

Do your restaurant a favor and buy this book and implement its strategies. “‘365 Days of Social Media Posting for Restaurant Owners’ is the solution to never running out of ideas on what to post on your social platforms. This book gives you 365 days of unique content ideas. to develop and establish your restaurant’s brand on Facebook and Instagram.

If you’re a restaurateur who has a hard time figuring out what to post on social media, you need this book. “365 days of social media publications for restaurants” has saved hundreds of restaurateurs a lot of time and energy by creating and maintaining their social presence. Head to Amazon and get a copy today!

Posted on July 2, 2021


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Lawyers: You Need This Social Media Marketing Book https://bitbooks.com/lawyers-you-need-this-social-media-marketing-book/ https://bitbooks.com/lawyers-you-need-this-social-media-marketing-book/#respond Tue, 29 Jun 2021 07:00:00 +0000 https://bitbooks.com/lawyers-you-need-this-social-media-marketing-book/ In 2021, social media marketing is becoming an increasingly important way to generate leads to your law firm. According to a study by American Bar Association and MyCase, “78% of lawyers maintain one or more social media profiles for professional purposes. “ If you’re a lawyer and understand the importance of building and maintaining a […]]]>

In 2021, social media marketing is becoming an increasingly important way to generate leads to your law firm. According to a study by American Bar Association and MyCase, “78% of lawyers maintain one or more social media profiles for professional purposes. “

If you’re a lawyer and understand the importance of building and maintaining a strong social media presence, but don’t know where to start, I have the perfect solution for you. Social media expert and entrepreneur Brendan cox has just launched its new series “365 days of social posts. “This simple yet highly functional series is the perfect resource for businesses who just don’t know where to start in terms of social media marketing.

“365 days of social media posts for lawyers” is the solution to never running out of ideas on what to post on your social platforms. This book gives you 365 days of unique content ideas to develop and establish your real estate brand on Facebook and Instagram.

Not only is this book a great resource for building a strong social media presence, but it will also save you hours and hours in researching social media ideas specifically tailored for lawyers.

If you’re a lawyer struggling to think about what to post on social media, you need this book. “365 days of social media publications for lawyers” has saved hundreds of lawyers a lot of time and energy in creating and maintaining their social presence. Head to Amazon and get a copy today!

Posted on June 29, 2021



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Check the black marketing of Remdesivir, guilty book under the NSA: Yogi Adityanath https://bitbooks.com/check-the-black-marketing-of-remdesivir-guilty-book-under-the-nsa-yogi-adityanath/ https://bitbooks.com/check-the-black-marketing-of-remdesivir-guilty-book-under-the-nsa-yogi-adityanath/#respond Wed, 21 Apr 2021 07:00:00 +0000 https://bitbooks.com/check-the-black-marketing-of-remdesivir-guilty-book-under-the-nsa-yogi-adityanath/ Uttar Pradesh Chief Minister Yogi Adityanath on Monday called on authorities to control the black marketing of remdesivir and other COVID-19 drugs, and to invoke the strict National Security Act (NSA) against people convicted. In a meeting to review the state’s COVID-19 situation, Adityanath said one lakh more vials of remdesivir had been ordered and […]]]>

Uttar Pradesh Chief Minister Yogi Adityanath on Monday called on authorities to control the black marketing of remdesivir and other COVID-19 drugs, and to invoke the strict National Security Act (NSA) against people convicted.

In a meeting to review the state’s COVID-19 situation, Adityanath said one lakh more vials of remdesivir had been ordered and more than 30,000 would be brought into the state in the two to four months. next three days.

“The chief minister ordered to stop black marketing of remdesivir and other drugs, and to invoke the NSA and the gangster law. Additionally, seize their properties to set an example for those involved in such acts, “said Additional Chief Secretary, Information Navneet Sehgal. told reporters.

Adityanath also ordered all units producing oxygen to provide it for medical purposes and to stop supply for industrial purposes in light of the increased demand.

He said there was adequate oxygen availability in the state and added that oxygen units should be powered on 24 hours a day so that there are no barriers to production.

The chief minister also called on authorities to double the number of beds in districts with a high number of COVID-19 cases.

Also read: UP govt to give free COVID-19 vaccine to everyone over 18 from May 1


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“Digital Retail Marketing” Book Review: The Essential Guide to Successful Low-Cost Content Marketing https://bitbooks.com/digital-retail-marketing-book-review-the-essential-guide-to-successful-low-cost-content-marketing/ https://bitbooks.com/digital-retail-marketing-book-review-the-essential-guide-to-successful-low-cost-content-marketing/#respond Thu, 12 Nov 2020 08:00:00 +0000 https://bitbooks.com/digital-retail-marketing-book-review-the-essential-guide-to-successful-low-cost-content-marketing/ Dario Sipos is a digital marketing strategist, branding expert, keynote speaker, author and trade columnist. Dario has built his unique skills over more than 10 years of professional experience in all aspects of digital marketing. He has spent a lot of time working all over the world in the digital arena, helping clients and building […]]]>

Dario Sipos is a digital marketing strategist, branding expert, keynote speaker, author and trade columnist. Dario has built his unique skills over more than 10 years of professional experience in all aspects of digital marketing. He has spent a lot of time working all over the world in the digital arena, helping clients and building brands. His recently published book, “Digital Retail Marketing“, is a guide on how to create successful low cost content marketing for your retail business.

As we all know, books have a vital role in shaping our lives, regardless of their genre. As the world moves more and more towards digital marketing, now has never been a better time to start looking for books to help you grow your retail business.

Being a rapidly developing field, digital marketing is constantly changing trends, improving and adapting to a dynamic market. To keep your target retail audience engaged throughout the buyer’s journey, you want to be on top of the latest trends in the area and implement the strategies that will benefit your retail business the most.

Digital Retail Marketing», Written by Dario Sipos, is the first and last digital marketing book for retail that everyone must read; it shows you what really matters online and how to achieve it inexpensively.

To set the context, the book begins with an overview of the fundamentals of retail marketing in our current digital age and provides an overview of the reality of online marketing. He then discusses internet traffic, the psychology behind online user acquisition, and how social media algorithms work.

In their book, Sipos explains the content marketing process and why your retail business needs to create organic content. He talks about branding history and how to build one for your business, the importance of building and maintaining media platforms and social media platforms, sharing many useful tools that you can use.

In chapter 11, the last of the book of Sipos, he teaches you how to apply all the information you have read in the previous sections. In this chapter, he provides a detailed step-by-step guide that will give you all the details you need on how to quickly build an actionable content marketing plan and implement successful content marketing that will grow your brand from. retail while keeping costs low. .

In conclusion, if you plan to improve your understanding of how digital marketing works and how all of this can be applied specifically in the retail industry and in your retail business, the book by Dario Sipos, “Digital Retail Marketing”, Gives you an excellent starting point. Reading this book will provide you with the knowledge you need to be successful as a marketer in the retail industry, helping you implement a successful content marketing strategy for your sales business in the world. retail while keeping costs low.

Visit DarioSipos.com/books and Amazon, where you can consult more information on the “Digital Retail Marketing»Book and its author, Dario Sipos.


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The book “Essentials of Modern / New Marketing” by Kotler Impact Inc. (founded by Professor Philip Kotler) for https://bitbooks.com/the-book-essentials-of-modern-new-marketing-by-kotler-impact-inc-founded-by-professor-philip-kotler-for/ https://bitbooks.com/the-book-essentials-of-modern-new-marketing-by-kotler-impact-inc-founded-by-professor-philip-kotler-for/#respond Fri, 25 Sep 2020 07:00:00 +0000 https://bitbooks.com/the-book-essentials-of-modern-new-marketing-by-kotler-impact-inc-founded-by-professor-philip-kotler-for/ Digital transformation has taken growth to the next level and to drive the growth of digitization, marketing needs to be modernized, a specific set of capabilities and the adoption of new mindsets are needed. The market is driven by human behavior. Today we live in a digital and modern world, but people’s beliefs and values […]]]>

Digital transformation has taken growth to the next level and to drive the growth of digitization, marketing needs to be modernized, a specific set of capabilities and the adoption of new mindsets are needed.

The market is driven by human behavior. Today we live in a digital and modern world, but people’s beliefs and values ​​influence their choices for products and services. Marketing success is based on strong brands with strong loyalty. Today’s consumer is much more educated and informed. Customer loyalty is declining. The digital age has empowered customers rather than sellers. Marketers and professionals should use their understanding of customer beliefs and values ​​to shape powerful stories about their brands and product offerings.

Naqeebz (growth marketing agency) partnered with Kotler Impact Inc. (strategic marketing community, founded by Professor Philip Kotler), headquartered in Canada, to develop an ecosystem primarily for the bottom of the pyramid to that a better world can be created for the best of present and future generations.

The dynamics of marketing have shifted from the principles of marketing to modern marketing. While understanding the need for time, Kotler & Partners and 50 local contributors have authored such a book, “Essentials of Modern Marketing”, which will be officially announced on November 6-7, 2020 in over 100 countries during the e-World Marketing Summit. 2020. Each year this book will be published on May 27th. Therefore, the first edition will be released on May 27, 2021.

Essentials of Modern Marketing in the 21st Century Book about Business, Marketing & Management

The theme of the book will be a combination of storytelling and storytelling. However, 40-50 case studies from the business and non-business sectors will be included. The exciting part is that at least one million copies (the combination of online and offline) will be released in each country with an expected audience of at least ten million organic eyes. The book would also be made available to business / management students at top business schools.

Naqeebz is the exclusive national partner of Kotler Impact Inc. in Pakistan and has formed a national advisory committee. The board will help shortlist and finalize 40 organizations / brands for incorporation of their case studies into the next book. This will help readers relate to local examples and understand the concepts much more deeply.

Professor Philip Kotler has joined as chairman of the board. While 19 leading members who are local and international academics and marketing leaders will work with Naqeebz & Kotler Impact Inc. to ensure that effective case studies / success stories are part of this book.

National advisory members include:

  • Teacher. Philip Kotler, Father of Modern Marketing and Founder, Kotler Impact Inc & World Marketing Summit
  • Sadia Kibria, Founder of Sociopreneurship & CEO of WMS Group
  • Prof. Marc Oliver Opresnik, Digital Guru, University of Lübeck, Germany
  • Dr Abdullah Megdad, CEO MegaBiz-Saudi Arabia
  • Denis Rothman, IA consultant to LVMH, Air France & EU
  • Teacher. Dominique Hanssens, University of California Los Angeles, United States
  • Laura Ries, Marketing Consultant and Author of “22 Enduring Laws of Branding”
  • Dr S. Akbar Zaidi, Executive Director, IBA Karachi
  • Amir Iqbal, Commercial Director, Engro Fertilizers Ltd.
  • Ms. Seema Aziz, Owner, Sefam
  • Asif Aziz, Commercial Director, JAZZ
  • Fatima Asad-Said, Managing Director, Abacus
  • Dr Shahzad Khan, CEO of CCL Pharmaceuticals
  • Saadia Abbasi, Country Manager-Hydro at GE Renewable Energy (Former Marketing Director, Coca-Cola)
  • Fahad Ashraf, Managing Director Pakistan and Afghanistan, Coca Cola
  • Muhammad Azfar Ahsan, Founder, Nutshell Conferences & Corporate Pakistan Group
  • Zeshan Hanif Qureshi, Group Marketing Director, QMobile
  • Dr Farrah Arif, Founder and CEO EDTech Worx
  • Mr. Ammar Hassan, Marketing Director, DARAZ

The best Pakistani companies from different sectors will be invited to submit their expression of interest. And once their submission is complete, the data will be shared with the respective board members. Board members will shortlist the top 30 organizations / brands. Once the prequalification process is completed, the companies will be notified of their selection and they will have contacted the management / marketing professor nominated by the best business schools in Pakistan. Professors will write case studies independently once companies provide them with data.

Naqeebz CEO Muhammad Moazam Shahbaz said that we have created the National Advisory Board for the book “Essentials of Modern / New Marketing” to empower leaders to collectively orchestrate the best for society rather than just a project.

Naqeebz, Kotler Impact Inc. and the whole team look forward to working with board members, companies / brands and faculty / academics to design this exemplary book which will prove to be a turning point in the 21st century. This initiative will not only close the gap between academia and business, but will also offer local perspectives to students, entrepreneurs and marketing professionals.


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