Data-Driven Marketing Book Receives National Recognition



Award-winning author Jon Hinderliter offers readers a methodically researched guide to data-driven marketing in his 2021 Big Book

St. Louis, Mo – The NYC Big Book Award recognized The Death of Content as King: How a Data Democracy Has Revolutionized Marketing in the social media category as the winner.

Jon Hinderliter’s debut book analyzes a one-of-a-kind paradigm shift that has taken place in marketing, communications, and media as a result of the content marketing collapse. The Death of Content as King is a methodically researched guide that helps businesses and organizations embrace data as the voice and consumer vote in this new era of data-driven marketing.

The Death of Content as King also won the 2021 Pinnacle Achievement Award for Best Book for Marketing, the 15th National Indie Excellence Award for Marketing & Public Relations, the 2021 International Impact Book Award for Marketing and a 2021 Literary Titan Gold Book Award. The book has been featured in national marketing magazines, conferences, and podcasts.

NYC Big Book Award winners are judged by professionals from various aspects of the book industry, such as publishers, writers, editors, book cover designers, and editors. This year’s book awards presented record levels of quality and diversity. Prize winners are selected on the basis of their overall excellence. The NYC Big Book Award received book submissions from around the world, including submissions from journalists, established authors, the press small and large, as well as first-time freelance authors. “We are delighted to showcase the books of these authors, recognize their excellence and share their accomplishments. Said the patron of the prize Gabrielle Olczak.


“The Death of Content as King is a must read for anyone working in marketing or business. Jon weaves his experiences into the book, making it an easy read to understand. You will undoubtedly finish this book. with a greater appreciation of the complexity the wild world of marketing has become. ” – Elizabeth Tucker, co-founder of the novel, co-founder of Alive magazine

“Jon’s book immediately caught the attention of our Editorial Board because it challenged the ‘Content is King’ theory that has been circulating for years in marketing media. The book turned out to be one of the best books we’ve seen in years. – Cindy Woods, CMO Team President / CEO

“Jon puts together a well-written primer on how marketing effectiveness is no longer determined by content, but by data. It portrays a clear vision of the history of this change and of the power of analytics today. This well documented and thoughtful work is as described! – Carol C. Van Den Hende, Head of Digital Acceleration, Mars Inc. strategist and award-winning author AU REVOIR, ORCHID

The Death of Content as King: How a Data Democracy Revolutionized Marketing is available where books are sold.

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This version was posted on openPR.

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