DPW launches Disney Story Central, a portal for children’s eBooks

Disney Publishing Worldwide launches Disney Story Central, an online portal of interactive titles for children ages 3 to 7. The stories platform will launch on July 10 with over 100 eBooks, a book recommendation engine, a rewards system, and the ability to create personalized accounts for each child.

The Disney Story Channel app and website offer downloadable eBooks based on popular Disney franchises. New titles will be added every month and the content will be aligned with recent Disney movie and TV show releases. The app / website is not a subscription service; EBook downloads are done through a token system (sold through the app / website in quantities of 1-50, each token equals one book) which allows children to make their own eBook purchases under the parental management. The titles feature Disney’s “continuous reading” technology, which allows children to read to each other or hear an audio interpretation of the text.

“We started with this to help families encourage reading,” Scott Gordon, senior product manager at DPW, said of the development of Disney Story Central. “Parents want their children to enjoy reading, develop good reading habits and the desire to read on their own. “

Using tokens purchased by parents and distributed to them, children can choose any book they want. The app / website offers rewards for reading (there are virtual trophies) and finishing books, and allows kids to take their library wherever they go. Families, Gordon said, can create separate accounts for each child, kids can customize their libraries with Disney characters, the site has recommendations, and titles can be searched by character. “When kids can choose the books they want, they’re more likely to finish them and keep reading. We have designed an ‘enchanted book environment’, ”said Gordon.

Titles can be played offline on iPad, and support for more device platforms is coming. And since Disney also owns ESPN, the global sports network, parents who already have ESPN accounts can log into the app right away. “The accounts are the same. It’s all connected, ”Gordon said.

Disney Story Central is “a community of readers that brings families together,” Gordon said. “We listen to our users and hope to deepen our relationship with fans. This is our goal.


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