Free 319-page e-book for radio writers launched today


Hooks, First Lines and Scene Setters by Earl Pilkington is a 319-page e-book and can be downloaded for free at

With 25 different business categories, there are at least 101 hooks, first lines, and scene makers in each category drawn from commercials that will inspire, unclog writers, and conquer dreaded deadline demons.

That’s almost 3,000 first lines for radio commercials in this volume alone.

For example, need to write a script to:

  • Car repairers? Pages 26-28 might fix a script
  • Printers or printing services? Pages 72 to 75 for the correct configuration
  • Education business services? See pages 77-81 to learn a thing or two

Earl says, “Although good radio commercials are the result of inspirational and great scripts…sometimes…it’s really, really hard to get started, to come up with an idea, any idea, for that front line. So I encourage people to flick through and see what inspires them in other sections to start writing, telling a customer story, and selling.

“All lines were taken from my personal archive of nearly 40 years of scripts written here in Australia and as a freelancer. Some are very basic, they’re the ones you really get stuck with, others are “strange” and very left of center. Try them on for size and see if they spark anything creative in you.

Although it’s now free to download, on September 1 the e-book goes on sale for $15.99, so get it free while you can.

Earl says, “Editors like us, who work in commercial radio – don’t get paid very well – and for the price of 2 regular coffees per copy – these e-books should help inspire both new and old to radio. At least, that’s the plan.

This will be the first in a series of books for radio writers, writers who work in promotions, on-air and in sales.

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