Marketing Book Helps Leaders Create a Digital Marketing Program
Mary Cate Spiers, award-winning Columbia-based digital marketing expert, launches her first book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition. The goal is to help motivate multi-site businesses to look to digital marketing trends that have been successful in other industries instead of just focusing on businesses in their niche.
Drawing on his unique background in digital marketing for multi-location businesses, Spires outlines the ins and outs of digital marketing and teaches readers how to:
• Create goal-based strategies
• Develop better brand awareness
• Generate more qualified traffic
• Convert leads into sales and more
“In a world that is constantly forcing businesses to find new ways to get exposed, get picked, and improve, I recommend reading On The Map and keeping it near your desk. This guide to digital marketing will give you will benefit both your business and your customers and enable you and your teams to navigate some of the most complex and ever-changing business environments the world has ever seen,” says Jason Grier , TEUs and CXOs at Reputation.comwho wrote the preface to the book.
Spires explains, “Staying stagnant and using old ways is a recipe for irrelevant marketing. Multi-site companies should recognize this change. It is crucial for businesses to develop a strategy around digital marketing and deploy it before they are left behind. The biggest challenge is that many businesses struggle to effectively deploy a digital marketing strategy across multiple sites. »
On The Map is designed to be a guide for multi-location businesses to deploy an intentional and strategic digital marketing strategy.
On the Map is currently available on Amazon.