Marketing Book Recognizes JBS As A Dynamic, Goal-Driven Technology Company


KARACHI – Kotler Impact recently launched his book “Essentials of Modern Marketing” in Pakistan, written by marketing guru himself Philip Kotler. This is the first time that an international book incorporates success stories from Pakistani organizations in the form of case studies. Jaffer Business Systems (JBS) is one of 16 distinguished Pakistani companies mentioned in this book.

Students in Pakistan and other developing countries are used to studying case studies / success stories of foreign companies as part of their textbooks, and they would find it difficult to identify with their products and services. Now they will study the businesses, products or services that they benefit from or see around them. This is a breakthrough for Jaffer Business Systems being the only technology company covered in Kotler’s book – bridging the gap between the academic and corporate sectors. Expressing his point of view on the occasion, Sheikh Tariq (Regional Sales Manager of Jaffer Business Systems) said: “This is a moment of great privilege for all of Jaffar Business Systems after being recognized in one leading marketing books. Our journey towards technological advancement, research and maintenance of excellence in customer service will continue to grow magnanimously in the years to come. “

He added, “This recognition will surely play a big role in bringing Pakistan’s IT industry to the world map in an environment where tech giants are already in a leadership position.”

A esteemed panel of speakers present at the event included Dr Fahim, CMO Kotler Impact, Fatima Asad Said, CEO, Abacus, Irfan Wahab Khan, CEO Telenor, Atif Sultan, Marketing Director Foods PepsiCo, Prof. Dr. Asghar Zaidi, VC GCU, Dr. Omair Haroon, Assistant Professor SDSB LUMS and Humayun Farooq, RB Marketing Director as the panel discussion was moderated by Javaria Khan, Country Sales and Marketing Manager, Chughtai Healthcare.

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