Millie’s Library e-book platform will be public by the end of 2022

Millie’s Library corporate logo (Millie’s Library)

Millie’s Library, one of South Korea’s largest e-book subscription platforms, said on Sunday that it is expected to debut in the market by the end of this year.

The company filed a preliminary prospectus on Friday saying it will offer 2 million common shares out of a total of 8,234,901 shares. If the initial public offering process goes as planned, it will be the first e-book platform in the country to go public.

Its shares are about to start trading on the secondary Kosdaq of the Korea Stock Exchange. The lead manager of the contemplated IPO is Mirae Asset Securities.

The enterprise value of Millie’s Library is estimated at around 300 billion won ($239 million), according to market insiders.

With funds raised from the IPO, the company plans to invest in the production of original book content as well as other content.

The company’s revenue jumped 61 percent year-on-year to 28.9 billion won last year. However, it posted an operating loss of 34.8 billion won and still failed to make a profit.

Millie’s Library sought to accelerate growth momentum after it was acquired by Genie Music, the music streaming platform under KT, in 2021. Genie Music currently owns 39% of the company’s shares.

Together with artificial intelligence business unit KT, the e-book platform plans to synergize with an AI-based audio platform to produce more content, including audiobooks.

Last year, Seo Young-taek, CEO of Millie’s Library, said if the company’s IP-based business model is well received, its value would exceed Radish’s 500 billion won, the platform American webtoon acquired by Kakao Entertainment. In the long term, the company aims to reach more than 1 trillion won in value, Seo added.

But concerns loom over the e-book platform’s debut amid a lackluster IPO market and a continued slump by platform giants such as Naver and Kakao, sources said. industry. Naver’s share price has been trading below 300,000 won since late April, while Kakao is also showing a slow move between 80,000 and 90,000 won during the cited period.

“The company has grown exponentially to become the nation’s largest online library platform in just six years. Based on our vision – ‘to become friends with unlimited books’ – we will expand our presence in the book content market,” Seo said in a statement.

Launched in 2017, Millie’s Library manages 110,000 e-books through 1,400 publishers as of May. The company is the first here to provide an e-book subscription service. It produces audiobooks, “discussion books”, which are books recreated in a discussion format, and audio dramas.

By Byun Hye-jin ([email protected])

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