Strategic Marketing Book to Change the Way SMBs Spend
AUSTRALIA, October 14, 2021 /EINPresswire.com/ — The biggest challenge for most small and medium-sized businesses is acquiring new customers, something directly influenced by marketing. Yet these same companies typically don’t invest enough in marketing, often assigning only one person in charge, largely because they don’t understand the complexity of good marketing. Often, marketing strategies are seen as synonymous with a campaign plan and therefore investments are made – and subsequently wasted – on the basis of siled promotions rather than an integrated, marketing-focused approach within the organization. business.
“TO Lime Hub we work with many small and medium sized businesses who come to us frustrated that their marketing efforts aren’t working. When we look a little deeper, it’s still the same scenario in that they fundamentally don’t understand the function of marketing, where it sits within the organization and what it requires. writes LimeHub founder and Level Up author Raine Gaisford.
“We find that they have assigned the role of marketing manager to the office administrator, an intern or an HR manager, that they have inconsistencies and ambiguities in their messages, and that they sell rather than marketing. An obvious solution would be a marketing strategybut it lacks the internal knowledge to create one that results in a perpetual cycle of inefficient investments.
But for these same companies bombarded with marketing jargon, ambiguous explanations, competing advertising platforms, promises of quick fixes and overnight successes, etc., can we really blame them for their decisions? How can they really know what is right or wrong, what will work or fail, and what they should really be spending their money on?
Take it to the next level: your strategy for sustainable marketing-driven growth was written to demystify marketing concepts and provide businesses with a clear and actionable 12-month marketing plan. Each month features task-based topics (rather than templates) that build on each other from the ground up.
“I explain what to do, how to do it and why it is important. This approach ensures that the full value of an activity is unlocked by taking the right sequential and systematic approach.
The pre-release of the book garnered strong feedback from readers. Jules Brooke, founder of She’s the Boss wrote:
“Wow! This book is just great if you really want to be strategic with your marketing to get amazing results. Raine has shared the secrets she’s learned over the course of her career and provides the framework and a workbook so that you can plan and document your journey to greatness.”
Level Up is unlike any other marketing manual, guide, template, or self-help book. When followed methodically, it will change the way marketing is viewed, acted upon and invested in.
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Raine Gaisford is the founder and CEO of LimeHub, an Australian-based marketing agency with an international clientele, and the author of Level Up: Your Strategy to Sustainable Marketing-Driven Growth.